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“A website that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds and 5x higher than one that loads in 10 seconds.” (Source: Portent)
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Is your website struggling to rank in Google search results? My comprehensive website optimisation and SEO strategies can help elevate your online presence and drive more organic traffic to your site.
If you are wanting to convert visitors into customers, you first have to get them to stay on your site. Many sites are poorly optimised and take too long to load, especially on mobile.
My free website audit and report will tell you how your site is performing, what needs to be optimised. Click the button below and I will send you your free report.
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Website Optimisation
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An Introduction to Website Optimisation
In the digital age, having a website is just the first step. To truly thrive online, you need to optimise your website’s performance.
This introduction, written for newcomers to the field, explains the basics of website optimisation and how it can help you achieve your goals.
What is Website Optimisation?
Website optimisation is the process of improving your website to perform better. This can involve many different factors, but they all share the common goal of making your website more effective.
A well-optimised website will load quickly, be easy to navigate, and provide a positive user experience. It will also rank higher in search engine results, attracting more visitors and potential customers.
The Importance of SEO
Search Engine Optimisation (SEO) is a crucial part of website optimisation. It is the practice of improving your website so that it ranks higher in search engine results pages (SERPs).
This means making your website more visible to people who are searching for information related to your business or industry. A good SEO strategy will help you attract more organic traffic, which can lead to more leads and sales.
Key Elements of Website Optimisation
The sources offer several best practices for optimising your website. Here are some key elements to consider:
Content Marketing:
Creating high-quality, informative content that is relevant to your target audience is crucial. This could include blog posts, articles, videos, infographics, and more.
Search engines favour websites with fresh, original content, so regularly updating your website with new content is essential.
Keyword Research:
Keywords are the terms people use to search for information online.
By researching the keywords your target audience uses, you can optimise your website content to rank for those terms.
Include keywords in strategic places on your website, such as page titles, headings, and image alt text.
On-Page SEO:
This refers to optimising individual web pages to rank higher and earn more relevant traffic in search engines.
On-page SEO techniques include using keywords effectively, optimising title tags and meta descriptions, and structuring your content with headings and subheadings.
Technical SEO:
Technical SEO involves improving the technical aspects of your website to make it easier for search engines to crawl and index your content.
This includes ensuring your website has a clear site structure, using a robots.txt file to guide search engine crawlers, and creating an XML sitemap to help search engines understand your website’s structure.
Backlinks:
Backlinks are links from other websites to your website. Backlinks are a valuable ranking factor because they signal to search engines that other websites consider your content to be valuable.
Focus on building high-quality backlinks from reputable websites in your industry.
Page Speed:
Page speed is the amount of time it takes for your website to load. Google considers page speed as a ranking factor, so a fast-loading website can improve your SEO.
Page speed is also important for user experience, as people are more likely to abandon a slow-loading website.
Mobile Friendliness:
Ensure your website looks and functions well on all devices, including smartphones and tablets. Google uses mobile-first indexing, meaning it primarily uses the mobile version of your website for indexing and ranking.
Benefits of Optimisation
Optimising your website has many benefits. The sources list a few key advantages:
- Improved user experience
- Increased website traffic
- Enhanced brand authority and trust
Using Website Optimisation Tools
Several tools can assist you in optimising your website. Some popular options include:
- Google Analytics
- Yoast SEO
- GTmetrix
Taking the First Step
A free website audit can help you understand where your website currently stands and identify areas for improvement.
It will provide a comprehensive analysis of your website’s performance, highlighting opportunities to enhance user experience, SEO, and other key aspects. This audit is the first step towards transforming your online presence and achieving your digital goals.