Digital Marketing Consultancy Services
Are You Struggling to Get Noticed Online?
Affordable, effective digital marrketing solutions
Discover Tailored Digital Marketing Solutions to Overcome Your Website’s Visibility Challenges!
Engaging Blogs: I create insightful and informative blog posts tailored to your target audience, helping to establish your brand as an authority in your industry. My content is optimised for SEO, ensuring that it ranks well in search engines and drives organic traffic to your website.
Engaging Video Content: I can advise on video production services that focus on creating engaging video content that captures attention and communicates your message effectively. From promotional videos to tutorials, I help you find professional video marketing to enhance user experience and boost conversions.
Interactive Webinars: I can help you find reliable and professional partners to organise and promote interactive webinars that provide valuable insights into digital marketing trends and strategies. These sessions allow you to connect with your audience in real-time, answer their questions, and showcase your expertise, building trust and credibility.
Compelling Infographics: I can design eye-catching infographics that simplify complex information and present it in an easily digestible format. These visual tools not only enhance user engagement but also encourage sharing on social media, increasing your brand’s visibility.
3 Easy Steps To Finding You The Digital Marketing Solutions
Step 1
Get my free site audit report
My free website audit report will give a good indication of how your site is performing overall.
In particular, it will help identify weaknesses in your website’s performance.
If requested, I will include in the free report an summary of the strengths and weaknesses of your site in terms of digital marketing. This will cover:
Blog posts: In fact, businesses that blog receive 97% more links to their websites. This boosts your SEO.
Videos: Viewers retain 95% of information presented in video format, compared to just 10% when reading text. This highlights how effectively video communicates messages and information
Webinars: Webinars can generate up to 20% more leads than traditional marketing methods. They provide an interactive platform for potential customers to engage with your brand while showcasing your expertise in real-time.
Infographcis: Infographics are shared three times more than any other type of content on social media. This visual format makes complex information easier to digest and increases engagement, helping to spread your brand message effectively
Step 2
Assess your digital marketing needs
If you have an existing site, my free website audit report will provide a good starting point when preparing your digital marketing plan.
If you decide to work with me, I will prepare a more detailed plan that will cover the fundamental areas:
- SEO – essential for increasing the visibility of your site. If you site is invisible then you can be wasting money on marketing.
- Content Marketing – engaging, informative content establishes your brand as an authority in your industry and encourages visitors to return.
- Social Media Marketing (SMM) – SMM includes both organic posts and paid advertising to increase brand awareness and engagement.
- Email Marketing – Personalised emails can drive conversions and keep your audience informed about promotions or new products.
- Paid Advertising – you can can quickly boost your visibility by placing ads in front of users actively searching for related products or services.
- Reputation Management: Monitoring and managing your online reputation through reviews and customer feedback is vital for maintaining trust and credibility with potential customers.
Step 3
Craft a bespoke digital marketing strategy
Once I have assessed your digital marketing needs, I will create a bespoke digital marketing plan for you.
This will help you decide your priorities based on your target audience, budget and existing marketing.
Generally speaking, I recommend the following approach:
1. Tackle any problem areas such as inappropriate hosting package, slow loading, poor mobile responsiveness etc.
2. Optimise your overall design and user-interface to optimise the user-experience.
3. Prioritise on which aspect of digital marketing to focus on first in terms of content (inc. blog posts), videos, infographics, webinars, adverts, social media posts etc.
4. Establish which analytic tools to use and configure them to give you the most relevant data. Google analytics would be my starting place.
I would then work with you on implementing the agreed strategy, monitoring results and iterating as required.
How much does digital marketing cost?
Understanding the Investment: What You Need to Know About Digital Marketing Costs and ROIWhen considering the costs of digital marketing, it’s essential to understand that pricing can vary significantly based on your business goals, target audience, and the strategies you choose to implement.
Factors affecting costs:
Advertising Costs:
- Pay-Per-Click (PPC) Advertising: Allocate funds for platforms like Google Ads and Bing Ads to drive immediate traffic.
- Social Media Advertising: Budget for ads on platforms such as Facebook, Instagram, LinkedIn, and Twitter to target specific demographics.
Software Tools:
- SEO Tools: Invest in tools like SEMrush, Ahrefs, and Moz for keyword research and performance tracking.
- Marketing Automation: Use platforms like HubSpot or Mailchimp to automate marketing tasks and improve efficiency.
Content Creation:
- Written Content: Budget for blog posts, articles, and other written materials by hiring writers and editors.
- Video Production: Allocate funds for creating engaging video content, such as explainer videos and promotional materials.
Email Marketing:
- Email Campaigns: Budget for email marketing platforms that facilitate campaign creation and distribution.
- List Management: Include costs related to maintaining and growing your email subscriber list.
Operational Expenses:
- Website Maintenance: Regular updates, hosting fees, and technical support for your website.
- Training and Development: Invest in ongoing education for your marketing team to stay updated on industry trends.
Personnel Costs:
- In-House Team Salaries: Include salaries for your marketing team members, such as SEO specialists and social media managers.
- Freelancers and Agencies: Account for costs associated with outsourcing tasks to freelancers or agencies for specialised skills.
Digital Marketing Methods
Search Engine Optimisation (SEO)
Optimise website content to rank higher in search engine results.
Content Marketing
Create and distribute valuable content to attract and engage a target audience.
Social Media Marketing
Promote brands and content on social media platforms to increase engagement.
Email Marketing
Send targeted messages to subscribers to nurture leads and drive conversions.
Pay-Per-Click (PPC) Advertising
Run targeted adverts on search engines and social media platforms.
Affiliate Marketing
Partner with affiliates to promote products or services for a commission.
Influencer Marketing
Collaborate with influencers to reach and engage their followers.
Video Marketing
Create and share video content to engage audiences across platforms.